As an Experience Design Consultant for Slalom, Tara is responsible for uncovering, strategizing, and implementing digital and design experiences to help improve the users interaction with an organization. Tara believes firmly that people are more then just consumers and employees, they are the reason behind organizational success. Previously, Tara has spoken at the Midwest Digital Marketing Conference on marketing and agile processes, Southern Illinois University – Carbondale on experience design and at Maritz’s Innovation by Design Summit on applying innovation for improved business results. Most recently, Tara was on the St. Louis Chapter board for AIGA the oldest and largest professional design organization, where she had been the Co-Chair for St. Louis Design Week from 2014-2016.
Research… Still A Thing.
Tara will be co-presenting with Martha Valenta and Danielle Cooley. In the world of UX Unicorns, it’s easy to forget some of those Unicorns’ parts. One often-overlooked skillset: UX Research. When was the last time your organization ran a usability study? Did a card sort to inform a product’s information architecture? Did any ethnographic research to really understand your users and their environment? (By contrast, when was the last time you invented “Personas” by discussing probable end user characteristics around a conference table? Yeah.)
In this session, we’ll do our best to refresh everyone’s memory about what UX research is and why it’s important. (If you need it, we’ll also give you permission to go do some!)