Cia is Founder and Senior Digital Strategist at boutique consultancy Interface Guru. Cia connects product teams to their users and works intensively with stakeholders to create digital strategies. Cia has designed and moderated thousands of usability tests for a wide variety of clients, including: NOAA, NSF, and NASA.
Living the UX Lie: When Business-As-Usual Meets UX
As UX techniques advance, business says it cares about UX. The reality is that the majority of US businesses fail to conduct the most basic best practices in user experience, including usability testing. How do we bridge that gap? We will conduct a real-time gap analysis, creating a list of must-have techniques. Then we’ll assess whether your company is living a UX lie.