Brad is an Experience Design Supervisor at 18F and a co-author of “Designing The Conversation: Techniques for Successful Facilitation” and “UX Research: Practical Techniques for Designing Better Products”.
Brad has worked with clients spanning almost every major industry, mostly focusing on healthcare and financial services. Recently, he has taken his passion to the federal government by joining 18F. He now spends his days contemplating how the government can be redesigned to be more people focused.
Something Wicked This Way Comes – Designing for wicked problems
Projects cause panic. Eventually, you may find yourself facing problems than you ever hypothesized, and sometimes those that seem impossible given your constraints. Add in internal bureaucratic hurdles, resistance to change, and glacial pacing it gets pretty hard to get out of bed some days. Designers and developers have to do just that everyday, to solve problems that affect millions people around the country and across the globe.
During this session, we will explore the methods employed by innovators of the past which allowed them to break down challenges of their time and literally change the world. We will explore how these methods can be applied to today’s world so you too can maybe change the world.